Amazon advertising requires continuous monitoring of bids, search terms, placements, budgets, and campaign performance.
Sterling Edge provides Amazon PPC management and analytical support designed to help sellers understand advertising performance and manage campaigns systematically.
Our advertising optimization service uses Amazon advertising information authorized by the seller to analyze campaign, keyword, search-term, bid and placement performance. Reporting may include impressions, clicks, CTR, CPC, spend, orders, sales, conversion rate, ACOS and ROAS.
We request and use access appropriate to the service agreed with each seller. Campaign, bid, targeting or budget changes are performed only where authorized and included in the agreed service scope. We do not guarantee a particular advertising result.
We help manage Amazon advertising campaigns according to the seller's advertising objectives.
Our services can include:
Campaign setup
Campaign organization
Targeting management
Bid management
Budget management
Campaign monitoring
Performance reporting
We analyze advertising targets and search-term performance to identify opportunities for optimization.
Depending on the campaign structure, this can include:
Keyword analysis
Search-term analysis
Target evaluation
Match-type management
Negative keyword management
Performance segmentation
Target bid adjustments
Advertising performance can vary significantly by placement.
We analyze available placement information, including:
Top of Search
Rest of Search
Product Pages
Other supported placements
This helps identify where advertising spend is generating meaningful results and where campaign settings may require adjustment.
Our approach can incorporate multiple factors when determining appropriate bid adjustments, including:
Advertising performance
Conversion rate
Cost per click
Sales
Advertising cost of sales
Placement performance
Search-term performance
Competitive conditions
Budget availability
Bid changes are made according to the agreed management strategy.
Search-term information can provide valuable insight into customer intent.
We review available search-term information to identify:
High-performing searches
Poor-performing searches
Relevant search opportunities
Wasted advertising spend
Potential negative keywords
Search terms requiring further analysis
Where the applicable Amazon reporting provides the relevant metrics, we can analyze advertising visibility indicators such as:
Impressions
Impression share
Top-of-search impression share
Impression rank
Click-through rate
Placement performance
These metrics are considered alongside actual business performance rather than being evaluated in isolation.
Note: The availability and definition of individual advertising metrics depend on the Amazon advertising product, marketplace, reporting capability, account authorization, and applicable reporting period.
Advertising reports may include:
Impressions
Clicks
CTR
Spend
CPC
Orders
Sales
Conversion rate
ACOS
ROAS
Placement performance
Search-term performance
The exact metrics available depend on the Amazon advertising product, marketplace, account authorization, and reporting capabilities available at the time.
Sterling Edge is developing technology-enabled reporting solutions that can help authorized sellers analyze Amazon advertising information alongside broader marketplace information.
This can help connect:
Advertising → Traffic → Orders → Sales → Inventory
rather than analyzing advertising in isolation.
Review existing campaign structure and available performance data.
Identify performance patterns across campaigns, targets, search terms, and placements.
Make agreed campaign, bid, targeting, and budget adjustments.
Track the effect of changes over time.
Provide structured performance information and recommendations.
Amazon advertising performance depends on many factors.
We do not guarantee:
A particular ACOS
A specific ROAS
A specific number of orders
A particular sales volume
A particular keyword position
A particular impression share
A particular profit level
Our role is to provide structured management, analysis, and optimization based on available data.
Want to improve the structure and visibility of your Amazon advertising?
