One View of Your Amazon Business
Our seller analytics solutions are designed around the relationship between:
Traffic → Advertising → Orders → Sales → Inventory → Profitability
Instead of viewing each area independently, our approach is designed to help sellers understand how different parts of their Amazon business interact.
Sterling Edge is developing analytics capabilities intended to help authorized Amazon sellers review sales and order information. Planned analysis may include sales, orders, product-level performance, marketplace performance, trends and performance changes, depending on available data and the functionality released.
Depending on the applicable Amazon data available to the service, analytics may include:
The objective is to provide sellers with a clearer understanding of how their business is performing over time.
Planned product analytics are intended to help sellers evaluate product-level performance, identify changes in sales trends and explore relationships between products, inventory and advertising, where the relevant data is available.
Product analytics may help sellers understand:
Which products generate sales
Changes in product performance
Product-level sales trends
Product activity
Inventory relationships
Advertising relationships
This information can help sellers identify products requiring additional investigation or operational attention.
Inventory is closely connected to sales performance.
Sterling Edge is developing inventory analytics intended to help authorized sellers review available inventory information alongside sales activity. Planned capabilities may include inventory changes, sales velocity, low-stock indicators, stock-out risk, inbound inventory, reserved inventory and inventory trends, subject to API availability and released functionality.
Depending on available data, this may include:
Current inventory
Inventory changes
Sales velocity
Low-stock indicators
Stock-out risks
Inbound inventory
Reserved inventory
Inventory trends
For services where the appropriate advertising authorization has been provided, Sterling Edge is developing advertising analytics capabilities intended to help sellers evaluate authorized advertising information alongside marketplace performance. Planned metrics may include impressions, clicks, spend, orders, sales, CPC, CTR, conversion rate, ACOS, ROAS, search-term performance, placement performance and impression-share information where available. Actual availability will depend on authorization, the advertising product, marketplace, reporting capabilities and released functionality.
This may include:
This allows advertising activity to be evaluated in the context of actual marketplace results.
Advertising performance can differ significantly between placements.
Planned placement intelligence is intended to organize supported advertising performance data by placement, such as Top of Search, Rest of Search and Product Pages, where the relevant Amazon advertising reports provide the necessary data.
Understanding advertising performance where ads appear at the top of Amazon search results.
Analyzing performance from other search-result placements where the applicable advertising product provides the relevant data.
Understanding advertising activity associated with product-page placements.
The exact placement metrics available depend on the applicable Amazon advertising product and reporting capabilities.
Search-term information can provide insight into customer behavior.
Planned search-term intelligence may help sellers evaluate available search-term data, including performance, sales, spend, conversion trends and potential negative-keyword opportunities, subject to the reporting data available and the functionality released.
Where available, analytics may help sellers identify:
High-performing search terms
Low-performing search terms
Search-term sales
Search-term spend
Conversion performance
Search-term trends
Potential negative-keyword opportunities
Search-term visibility metrics
This information can be used alongside campaign and product performance rather than viewed independently.
Inventory & Sales Relationship
One of the objectives of seller analytics is to connect marketplace information that is often reviewed separately.
For example:
Sales increase
↓
Inventory decreases
↓
Sales velocity increases
↓
Replenishment requirement changes
The purpose of analytics is to help sellers identify these relationships earlier and make informed operational decisions.
Sterling Edge is developing reporting functionality designed to reduce manual data collection and spreadsheet-based reporting.
The reports, dashboards, alerts and metrics listed below describe planned capabilities and should not be understood as currently available unless expressly confirmed by Sterling Edge.
Depending on the applicable service, reporting may provide:
The availability of specific reports depends on the Amazon services and permissions available to the authorized seller.
Any Sterling Edge application that accesses Amazon information will use the applicable Amazon authorization process. Availability of this functionality depends on implementation status, authorization, applicable API permissions and Amazon's requirements. Sterling Edge does not ask sellers to provide their Amazon Seller Central password for API authorization.
Sellers authorize access to the information required for the selected service.
Sterling Edge seeks to limit data access to information necessary for the authorized functionality.
We do not ask sellers to provide their Amazon Seller Central password to Sterling Edge for API authorization.
Amazon information processed through Sterling Edge services is treated as confidential business information.
We seek to protect information through appropriate technical and organizational measures, including appropriate access controls and secure communications.
For additional information:
View our Data Security page
Designed for Amazon Sellers
Sterling Edge's seller analytics solutions are intended to support businesses including:
Private-label sellers
Established Amazon brands
Multi-product sellers
Multi-marketplace businesses
Amazon advertising clients
Businesses requiring automated reporting
Sellers seeking centralized marketplace analytics
Technology in Development
Sterling Edge is actively developing its seller analytics technology.
Some features described on this page may be under development or may depend on Amazon API availability, seller authorization, marketplace, advertising product, or other technical limitations.
We do not represent that every feature or metric described is currently available to every Amazon seller.
Make Better-Informed Decisions
The purpose of analytics is not to replace the seller's judgment.
Sterling Edge provides information, reporting, analysis, and operational insights that can help sellers understand their businesses and make informed decisions.
Related: Amazon API Integration | Amazon PPC | Inventory Management | Privacy Policy
